Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement, […]
Choosing a PR Agency Part 1: Open Your Mind Read More »
Previously, I talked about preventing social media posts from negatively affecting you. The truth, however, is that often people only know the true cost when they get caught unaware on social media. It may have been a personal comment, an innocent post, a politically-charged thought leadership piece, a thesis on a contentious subject, a rally,
Part 2: Did You Just Say Something Wrong? Read More »
Social media is not very social. Keep that in mind when you make your next comment, rant, complaint or quip. See, while the social media world changes and evolves rapidly, your comments do not. Once published, it assumes its own life. In fact, it sometimes takes an expensive court injunction to remove them. But this
Part 1: Did You Just Say Something Wrong? Read More »
As messaging and communications experts, crafting the right articles, replies and thought-provoking insights is now as important as getting traction on press releases. In the previous blog, we wanted to demystify what content marketing is and set a foundation. Below are some thoughts on how to ace it like a pro. Be prepared to refine
Back to Basics Part 2: How to Do Content Marketing, Correctly Read More »
Content marketing is a new and fashionable term. Often discussions about digital marketing and new PR include this term as if it’s commonplace. Its real-world benefits lead many companies to try to become their own media bureau. And often they fail. The problem lies within the term. In the past, content was at the periphery
Back to Basics Part 1: What is Content Marketing, Really? Read More »
