3 New Must-Have Traits for Today’s PR Professional

Public Relations / /

The world of PR is constantly shifting. Its role within companies is expanding, now encompassing social media sentiment, omni-channel feedback and brand protection. They are also the glue that keeps internal communications smooth and informative, while liaising with investors. However, PR professionals need to evolve to take on this expanded responsibility. Just focusing on media […]

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Navigating the Opaque World of Influencer Marketing

Branding, Marketing / /

Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are

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PR and Online Reputation: The Perfect Waltz

Public Relations / /

Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was

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