You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be: Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though. […]
2 Reasons Your PR Pitch Sucks Read More »
This post was originally published at https://company.continuum.net/think-big-one-step-at-a-time It’s not about finishing the race or running a particular time. It’s about something bigger. It’s about finishing what you started and participating in something greater than yourself. I didn’t run the 120th Boston Marathon last week, but I watched. Well, I did more than that.
Think Big – One Step at a Time Read More »
In the good old days of traditional marketing, product marketers sat separately from PR professionals—both figuratively and literally. They owned product promotions, while PR was engaged right before a launch. The advent of blogging, social media and influencers has changed this. Check out these six ways PR adds value (or even drive success) for product
6 Reasons Why Product Marketers Need PR Read More »
Metrics can be difficult for Public Relations. Share of voice and sentiment used to be enough. Share of voice showed how well media covered your company against rivals. This was measured and analyzed in terms of audience reach, number of articles, topic comparison, etc. Sentiment highlighted how positive or negative the coverage was. Often used
PR Metrics That Really Matter Read More »
Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to
PR is Changing Marketing with Social Media Read More »
